相對(duì)來說，圖片和視頻比文字更有說服力，更能吸引關(guān)注，尤其在展現(xiàn)產(chǎn)品的特性、操作步驟方面。其中視頻能夠增加訪客停留獨(dú)立站的時(shí)間。頁面停留時(shí)間是Google判斷獨(dú)立站質(zhì)量的一個(gè)因素，有利于提升排名。
Relatively speaking, pictures and videos are more persuasive and attract more attention than words, especially in showing the characteristics and operation steps of products. Among them, video can increase the time for visitors to stay at independent stations. Page dwell time is a factor for Google to judge the quality of independent stations, which is conducive to improving the ranking.
獨(dú)立站圖片不在少數(shù)，這里需要注意圖片大小，圖片過大影響?yīng)毩⒄驹L問速度，繼而影響網(wǎng)站排名。一般獨(dú)立站標(biāo)準(zhǔn)的圖片大小為小圖小于60k，大圖小于200k。利用建站平臺(tái)可以輕松調(diào)節(jié)圖片大小.
There are not a few independent station pictures. Here we need to pay attention to the picture size. Too large pictures will affect the access speed of independent stations, and then affect the website ranking. Generally, the standard picture size of independent stations is that the small picture is less than 60K and the large picture is less than 200K. The size of the picture can be easily adjusted by using the website platform
固定更新頻率
Fixed update frequency
正常來說，持續(xù)輸出高質(zhì)量的內(nèi)容能夠被Google搜索引擎青睞。選擇固定的時(shí)間點(diǎn)更新內(nèi)容，內(nèi)容保證質(zhì)量，提供價(jià)值，2天一更比較合理。
Normally, continuous output of high-quality content can be favored by Google search engine. Choose a fixed time point to update the content, ensure the quality of the content and provide value. It is more reasonable to update the content every two days.
檢查內(nèi)容
Inspection contents
Google會(huì)對(duì)文章內(nèi)容的可讀性進(jìn)行判斷，如果文章出現(xiàn)低級(jí)錯(cuò)誤，比如錯(cuò)別字、語病，影響瀏覽者閱讀體驗(yàn)的同時(shí)不利于獨(dú)立站自然搜索排名。
Google will judge the readability of the content of the article. If there are low-level errors in the article, such as typos and language defects, which affect the reading experience of visitors and are not conducive to the natural search ranking of independent stations.
對(duì)于外貿(mào)獨(dú)立網(wǎng)站，文章內(nèi)容時(shí)態(tài)和語法等問題尤其需要注意，千萬不能出現(xiàn)式外語，可以使用工具進(jìn)行拼寫檢查。
For independent foreign trade websites, we should pay special attention to the tense and grammar of the article content. There must be no Chinese foreign language. You can use tools to check spelling.
