據(jù)了解,“我的百科”是百度今年3月正式推出的個(gè)人影響力合作計(jì)劃 ,邀請頭部紅人共創(chuàng)個(gè)人百科詞條,全網(wǎng)流量情況、聯(lián)系方式、合作案例等信息都會被聚合呈現(xiàn)。
It is understood that "My Encyclopedia" is a personal influence cooperation plan officially launched by Baidu in March this year. It invites top celebrities to jointly create personal encyclopedia entries, and information such as network traffic, contact information, and cooperation cases will be aggregated and presented.
多一個(gè)平臺就多一層想象空間,更何況“我的百科”背靠10億百度百科流量。“我的百科”正好能針對性解決這些痛點(diǎn)需求,一站式聚合內(nèi)容和商業(yè)化,在百度流量生態(tài)基礎(chǔ)上,用搜索場域鏈接各大平臺,提供了商業(yè)變現(xiàn)的直接路徑。
One more platform is one more layer of imagination, not to mention "My Encyclopedia" is backed by 1 billion Baidu Baike traffic. My encyclopedia can precisely address these pain points and needs, providing a one-stop aggregation of content and commercialization. Based on Baidu's traffic ecosystem, it links major platforms with search fields, providing a direct path for commercial monetization.
“我的百科”簡化了這些流程,將幾十頁P(yáng)PT的介紹文件信息要點(diǎn)壓縮進(jìn)了一頁在線卡片中,卡片內(nèi)聚合了達(dá)人的全網(wǎng)流量成績、個(gè)人成就、各平臺賬號信息、背后MCN、商業(yè)合作聯(lián)系方式、商業(yè)案例等內(nèi)容,數(shù)據(jù)會實(shí)時(shí)更新,也支持一鍵跳轉(zhuǎn)到達(dá)人的各平臺主頁。
My Encyclopedia simplifies these processes by compressing dozens of pages of PPT introduction files into a single page online card, which aggregates the influencer's network traffic performance, personal achievements, platform account information, MCN, business cooperation contact information, business cases, and other content. The data is updated in real-time and supports one click access to the influencer's various platform homepage.
“我的百科”還將會與百度的搜索和推薦場景打通,創(chuàng)作者發(fā)布的近況、視頻、文字等內(nèi)容,都會被分發(fā)到“百度搜索+推薦場景”中。
My encyclopedia will also be connected to Baidu's search and recommendation scenarios, and the latest updates, videos, text, and other content posted by creators will be distributed to Baidu Search+Recommendation Scenarios.
也就是說,只要一個(gè)“我的百科”卡片,達(dá)人就能向所有用戶展示自己的全網(wǎng)內(nèi)容矩陣與綜合信息。
That is to say, with just one "My Encyclopedia" card, experts can showcase their entire network content matrix and comprehensive information to all users.
而“我的百科”的性,一定程度上也能為這些創(chuàng)作者的影響力背書。 在“我的百科”背后是運(yùn)營16年的百度百科,截至目前收錄詞條超過2700萬個(gè),日均檢索量超過10億次。
The authority of 'My Encyclopedia' can also to some extent endorse the influence of these creators. Behind "My Encyclopedia" is Baidu Baike, which has been operating for 16 years. Up to now, it has included more than 27 million entries and retrieved more than 1 billion times a day.
在此基礎(chǔ)上,“我的百科”還整合了百度系的流量矩陣,會在百度搜索的首位展現(xiàn)。
On this basis, "My Encyclopedia" also integrates the traffic matrix of Baidu series, which will be displayed at the top of Baidu's top search rankings.
百度搜索本身就占據(jù)國內(nèi)搜索引擎的市場份額,具備不可替代性,通過搜索帶來的往往是精準(zhǔn)流量,對于創(chuàng)作者來說也是一次絕佳的個(gè)人IP展現(xiàn)機(jī)會。
Baidu Search itself holds the largest market share of domestic search engines and is irreplaceable. The precise traffic generated through search is often an excellent opportunity for creators to showcase their personal IP.
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