在這個信息爆炸的時代，每一條視頻都在爭奪著用戶的注意力。想要抓住觀眾的眼球經(jīng)濟(jì)，收獲無數(shù)點贊與關(guān)注，需要從視頻制作、發(fā)布、推廣各階段的全方位把控，今天讓我們共同聚集視頻號，一起解析那些讓視頻乘風(fēng)破浪的小技巧！

In this era of information explosion, every video is competing for users' attention. To capture the audience's attention and gain countless likes and followers, it is necessary to comprehensively control all stages of video production, release, and promotion. Today, let's gather video accounts together to analyze the small tips that make videos ride the waves!

視頻號推薦

Video Number Recommendation

社交推薦社交推薦其實就是視頻號會根據(jù)用戶的好友發(fā)布、點贊、關(guān)注、評論、轉(zhuǎn)發(fā)等行為，為用戶優(yōu)先推薦相關(guān)視頻。

Social recommendation is actually a process where video accounts prioritize recommending relevant videos to users based on their friend posts, likes, follows, comments, shares, and other behaviors.

個性化定位推薦基于微信社交生態(tài)，每個用戶都會被打上多元化標(biāo)簽，包括性別、年齡、職業(yè)、興趣、城市等。根據(jù)個人的標(biāo)簽屬性，從海量內(nèi)容庫中匹配用戶可能喜歡的內(nèi)容進(jìn)行推薦。

Personalized positioning recommendation is based on the WeChat social ecosystem, where each user is labeled with diverse tags including gender, age, occupation, interests, city, etc. Based on personal tag attributes, match and recommend content that users may like from a massive content library.

搜索推薦

Search recommendations

微信搜一搜進(jìn)行關(guān)鍵詞搜索，對于一些視頻點贊評論不錯的視頻，會被優(yōu)先推薦。

Search for keywords on WeChat and prioritize recommending videos with good likes and comments.

賽馬機(jī)制賽馬機(jī)制是指當(dāng)視頻數(shù)據(jù)與同類型視頻數(shù)據(jù)比較好的情況下，系統(tǒng)會將此視頻推送到下一個流量池，如果數(shù)據(jù)還在持續(xù)增長的話，就會進(jìn)入更大的流量池。

The horse racing mechanism refers to the system pushing a video to the next traffic pool when the video data is better than similar video data. If the data continues to grow, it will enter a larger traffic pool.

發(fā)布時間推薦發(fā)布作品也需要尋找時機(jī)，根據(jù)平臺用戶的使用高峰期來選擇合適的時間點。一般推薦在下面這3個時間段發(fā)布作品：1、上午8:00是上午時間段廣告曝光量的最高點，此時處于上班高峰期。2、中午12:00是中午時間段內(nèi)廣告曝光量的最高點，此時處于午餐時間。3、晚上10:00是全天廣告曝光量的最高點，此時處于下班后、睡覺前的時間點。

Recommendation of publishing time: Publishing works also requires finding the right timing, selecting the appropriate time based on the peak usage period of platform users. It is generally recommended to publish works during the following three time periods: 1. 8:00 am is the peak time for advertising exposure in the morning, which is during the peak working hours. 2. 12:00 noon is the highest point of advertising exposure during the noon time period, which is during lunchtime. 3. 10:00 pm is the peak time for advertising exposure throughout the day, which falls after work and before bedtime.

推廣渠道

Promotion channels

朋友圈推廣利用個人及團(tuán)隊成員的朋友圈資源，分享視頻鏈接至私域流量中。確保文案吸引人，附帶話題標(biāo)簽或@相關(guān)好友增加可見度。選擇朋友圈活躍時段發(fā)布，如早晚高峰，利用熟人社交網(wǎng)絡(luò)的傳播效應(yīng)，帶動初始觀看與互動。

Utilize personal and team members' social media resources to promote and share video links into private domain traffic. Ensure that the copy is attractive and add topic tags or @ related friends to increase visibility. Choose an active time slot in your social circle to post, such as the morning and evening rush hour, and utilize the dissemination effect of acquaintances' social networks to drive initial viewing and interaction.

社群推廣加入并與符合視頻內(nèi)容定位的社群建立聯(lián)系，適時分享視頻，或與群主合作進(jìn)行推廣。提供社群專享福利或提前觀看特權(quán)，激發(fā)社群成員的積極性和傳播意愿。

Join the community promotion and establish connections with communities that match the video content positioning, share videos in a timely manner, or collaborate with group owners for promotion. Provide community exclusive benefits or advance viewing privileges to stimulate the enthusiasm and dissemination willingness of community members.

評論區(qū)推廣

Comment section promotion

在同類型熱門視頻的評論區(qū)留下有價值的觀點或提問，并附上自己的視頻鏈接，吸引潛在觀眾點擊。保持評論真誠且有深度，避免直接硬廣，利用高質(zhì)量評論引起共鳴，自然引導(dǎo)流量。

Leave valuable opinions or questions in the comment section of popular videos of the same type, and attach your own video link to attract potential viewers to click. Maintain sincere and in-depth comments, avoid direct hard advertising, use high-quality comments to resonate, and naturally guide traffic.

其他平臺推廣跨平臺同步發(fā)布視頻至抖音、B站、微博等，利用各平臺的特色功能與用戶基礎(chǔ)，擴(kuò)大覆蓋面。根據(jù)不同平臺的用戶偏好調(diào)整視頻格式與宣傳文案，實施平臺間聯(lián)動活動。

Other platforms promote cross platform synchronous release of videos to Tiktok, Station B, Weibo, etc., and expand coverage by taking advantage of the unique functions and user base of each platform. Adjust video format and promotional copy according to user preferences on different platforms, and implement inter platform linkage activities.

通過深入理解視頻號平臺規(guī)則，精心布局發(fā)布時間，并采取多元化渠道推廣，可以顯著提升視頻上熱門的機(jī)率。實施時注意也要保持靈活性，根據(jù)實際反饋不斷調(diào)整策略，以實現(xiàn)最佳推廣效果。

By deeply understanding the rules of the video account platform, carefully planning the release time, and adopting diversified channels for promotion, the probability of popular videos can be significantly increased. During implementation, it is important to maintain flexibility and continuously adjust strategies based on actual feedback to achieve optimal promotion results.