如何打造吸引用戶的企業(yè)官網(wǎng)？建站指南

How to create an attractive corporate website that attracts users? Website Building Guide

在開始建設企業(yè)官網(wǎng)之前，一定要進行全面的規(guī)劃。需要明確網(wǎng)站要展示哪些內(nèi)容、需要哪些功能以及用戶喜歡瀏覽怎樣的網(wǎng)站。

Before starting to build a corporate website, it is necessary to conduct a comprehensive planning. It is necessary to clarify what content the website should display, what functions are needed, and what kind of website users like to browse.

導航欄目：

Navigation section:

導航條是網(wǎng)站的路標和分類名稱，應該放在頁面的顯眼位置，讓用戶第一時間看到并找到所需信息。

The navigation bar is the signpost and category name of a website, which should be placed in a prominent position on the page to allow users to see and find the information they need in the first place.

網(wǎng)站的欄目層級應盡量控制在三層以內(nèi)，減少用戶點擊次數(shù)，提高用戶體驗。

The column hierarchy of the website should be controlled within three layers as much as possible to reduce user clicks and improve user experience.

產(chǎn)品展示：

Product Display:

產(chǎn)品展示區(qū)應包括列表頁面和詳情頁面。

The product display area should include a list page and a details page.

列表頁面展示產(chǎn)品的標題、圖片和基本信息（如型號、規(guī)格等），通過分頁展示更多內(nèi)容。

The list page displays the product's title, image, and basic information (such as model, specifications, etc.), with more content displayed through pagination.

詳情頁面提供產(chǎn)品的詳細介紹，可以上傳多張圖片展示。

The details page provides a detailed introduction to the product, and multiple images can be uploaded for display.

產(chǎn)品分類最好控制在兩級以內(nèi)，設置搜索功能，方便用戶快速找到所需產(chǎn)品。

It is best to keep product classification within two levels and set up a search function to facilitate users in quickly finding the products they need.

案例展示：

Case Study:

成功案例展示能夠增加用戶對企業(yè)的信任感，顯示企業(yè)的實力和專業(yè)度。

The display of successful cases can increase users' trust in the enterprise and demonstrate its strength and professionalism.

搜索表單：

Search form:

網(wǎng)站應提供全站搜索功能，幫助用戶快速找到所需內(nèi)容，提升用戶體驗。

The website should provide a full site search function to help users quickly find the content they need and enhance the user experience.

文章資訊系統(tǒng)：

Article Information System:

展示公司新聞或其他資訊，提升企業(yè)的專業(yè)形象和權(quán)威性。

Display company news or other information to enhance the professional image and authority of the enterprise.

內(nèi)容應定期更新，可以包含文字、圖片和視頻等多種形式。

The content should be updated regularly and can include various forms such as text, images, and videos.

榮譽資質(zhì)：

Honor and Qualification:

展示企業(yè)獲得的各種榮譽證書和專利，讓用戶了解企業(yè)的實力和信譽。

Display various honor certificates and patents obtained by the enterprise, allowing users to understand the strength and reputation of the enterprise.

招聘系統(tǒng)：

Recruitment system:

發(fā)布招聘信息，支持在線投遞簡歷功能，方便企業(yè)獲取優(yōu)秀人才。

Publish recruitment information, support online resume submission function, and facilitate enterprises to obtain outstanding talents.

會員管理：

Membership Management:

提供用戶注冊、登錄、修改密碼等功能，設置會員權(quán)限，管理會員下載資料和訪問特定內(nèi)容。

Provide functions such as user registration, login, and password modification, set membership permissions, manage member downloads of materials, and access specific content.

附件下載：

Attachment download:

后臺上傳相關(guān)附件，供訪客下載，提供方便的資源獲取途徑。

Upload relevant attachments in the background for visitors to download and provide a convenient way to obtain resources.

SEO設置：

SEO settings:

在首頁和內(nèi)頁添加關(guān)鍵詞優(yōu)化，提升網(wǎng)站的搜索引擎友好度和排名。

Add keyword optimization on the homepage and inner pages to enhance the website's search engine friendliness and ranking.